Stahl Meyer Foods, Inc.

Stahl-Meyer Foods, Inc.

Agency   Bowstern

Role  UI + Developer

Stahl-Meyer Food, Inc. is a renowned food manufacturing company with a rich history spanning over a century. Specializing in high-quality meats and food products, the company sought to enhance its online presence through a comprehensive website redesign focusing on user experience UX/UI improvements. The primary goals were to effectively advertise their products, feature recipe cards for customer engagement, and showcase the company’s illustrious history.

Client Needs

Outdated Design: The existing website had an outdated design with cluttered layouts, making it difficult for users to navigate and find relevant information.

Poor Product Visibility: Products were not effectively showcased, leading to low engagement and conversion rates.

Lack of Recipe Integration: While Stahl-Meyer had a vast collection of recipes, they were not integrated into the website, limiting customer interaction and engagement.

Inadequate Storytelling: The company’s rich history was not effectively communicated, missing an opportunity to connect with customers on an emotional level.

Success Points

Streamlined Navigation: Implemented a clear and intuitive navigation menu, categorizing products and recipes for easy access.

Visual Enhancement: Overhauled the UI with modern design principles, incorporating high-quality images and a clean layout to highlight products.

Recipe Section Integration: Created a dedicated section for recipes, featuring user-friendly recipe cards with step-by-step instructions and interactive elements for users to save and share their favorite recipes.

Storytelling Through Multimedia: Utilized multimedia elements such as videos, infographics, and timeline features to narrate the company’s history, engaging users with compelling visuals and narratives.

Improved User Engagement: The redesigned website saw a significant increase in user engagement, with longer average session durations and reduced bounce rates.

Enhanced Product Visibility: Products were more prominently featured, leading to higher click-through rates and improved conversion rates.

Increased Recipe Interaction: The addition of recipe cards and a dedicated recipe section sparked higher user interaction, with users spending more time exploring recipes and sharing them with others.

Emotional Connection: The incorporation of the company’s history through multimedia storytelling fostered a deeper emotional connection with users, enhancing brand loyalty and trust.

Conclusion

In conclusion, the comprehensive UX/UI redesign of Stahl-Meyer Food, Inc.’s website successfully addressed the challenges of product advertising, recipe integration, and company storytelling, resulting in improved user engagement and a strengthened online presence for the brand.

Site Architecture

Wireframes

Mockup