St. John’s Episcopal Church
My team overhauled St. John’s virtual presence and the timing couldn’t have been more critical. One of the key issues encountered during the project was navigating the church’s response to COVID-19. With in-person attendance impossible, we implemented a “Church at Home” section to allow people to congregate virtually. Along with an extensive activities calendar, this really became the hub for church life during lockdown. This eventually morphed into an in-person congregation and the website needed to evolve accordingly.
Client Needs
Calendar Integration
The church desired a dynamic calendar to showcase upcoming events, services, and activities.
Archive Functionality
St. John’s recognized the importance of preserving its rich history and wanted to establish an archive on the website.
Rebranding
The client sought to update its brand identity to better reflect its values, mission, and vision.
Scalable Content Management System
It was crucial to implement a CMS that allowed administrators to manage and update website content effortlessly.
Success Points
Calendar Event Attendance
An increase in event attendance following the website redesign suggested that congregates were effectively utilizing the calendar to stay updated on upcoming events and engage with the church community.
Archive Access and Engagement
Increased traffic to the archive indicated a heightened interest in the church’s history and heritage among congregates.
Brand Perception and Recognition
The team assessed changes in brand perception and recognition through social media sentiments.
Content Management Efficiency
Success was measured by factors such as the time required to update website content, the ease of adding new pages or events, and the ability to scale the website to accommodate future growth without significant technical challenges.
Sitemap
Wireframe
