The Tallahassee Symphony Orchestra is a renowned cultural institution with a rich history of delivering exceptional classical music performances to the community. However, their online presence was outdated, making it challenging for users to engage with their events, purchase tickets, and access performance details easily. The TSO recognized the need for a website redesign to enhance user experience and better serve their audience.

Client Needs

Outdated Design
The existing website had an outdated design with cluttered layouts, making it difficult for users to navigate and find relevant information.

Poor Product Visibility
Products were not effectively showcased, leading to low engagement and conversion rates.

Lack of Recipe Integration
While Stahl-Meyer had a vast collection of recipes, they were not integrated into the website, limiting customer interaction and engagement.

Inadequate Storytelling
The company’s rich history was not effectively communicated, missing an opportunity to connect with customers on an emotional level.

Success Points

Improved User Engagement
The redesigned website saw a significant increase in user engagement, with longer average session durations and reduced bounce rates.

Enhanced Product Visibility
Products were more prominently featured, leading to higher click-through rates and improved conversion rates.

Increased Recipe Interaction
The addition of recipe cards and a dedicated recipe section sparked higher user interaction, with users spending more time exploring recipes and sharing them with others.

Emotional Connection
The incorporation of the company’s history through multimedia storytelling fostered a deeper emotional connection with users, enhancing brand loyalty and trust.

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Wireframes

Mockup