Tallahassee Symphony Orchestra
The Tallahassee Symphony Orchestra is a renowned cultural institution with a rich history of delivering exceptional classical music performances to the community. However, their online presence was outdated, making it challenging for users to engage with their events, purchase tickets, and access performance details easily. The TSO recognized the need for a website redesign to enhance user experience and better serve their audience.
Client Needs
Enhanced User Experience
Create a modern and intuitive design that makes it easy for users to navigate the website and find relevant information effortlessly.
Streamlined Ticket Purchasing
Simplify the ticket purchasing process to increase conversion rates and encourage more attendance at TSO events.
Improved Event Registration
Provide a seamless experience for users to register for events, workshops, and other activities hosted by the TSO.
Comprehensive Performance Details
Consolidate performance details onto single pages to provide users with all the information they need in one place.
Success Points
Improved User Engagement
The redesigned website received positive feedback from users, with an increase in engagement metrics such as page views, time spent on site, and return visits.
Higher Ticket Sales
The streamlined ticket purchasing process led to an increase in ticket sales, as users found it easier to browse events and complete their purchases.
Increased Event Registrations
The simplified event registration process resulted in higher attendance at TSO events, with more users registering for workshops, lectures, and other activities.
Enhanced Performance Details
Users appreciated the comprehensive performance pages, which provided all the necessary information in one place, leading to better-informed decisions about attending TSO events.
Sitemap
Wireframes
Mockups
