Lead Designer + Developer
Branding + Website
A community-integrated program, NextStep at Endeavor Academy prepares individuals with autism for transition beyond secondary school by providing instruction in employment and independent living skills.
As the lead designer and developer, I was tasked with creating a full brand and. The logo was created with alternate colors to accommodate uses such as embroidery and vinyl stickers.
The mark is comprised of an abstraction of the letter ‘N’ and ‘S’ and is inspired by the ancient practice of origami: turning paper into a finished sculpture through folding and sculpting techniques; an analogy of how the students will develop themselves over the course of the program. The offset shapes create a visualized ‘step’ as a nod to the name and purpose of the program, while the gradient was chosen to represent the full spectrum of autism.